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Throughout the current aluminum doors and windows market, enhance store performance is the focus of enterprise development, but also the main source of corporate profits. For aluminum doors and windows dealers, want to get long-term development, we should first look long-term, the business strategy to implement the daily terminal market operations. I believe that aluminum doors and windows dealers want to enhance store performance, in addition to have long-term vision, but also from three aspects to enhance the aluminum doors and windows product sales.

Deepen the potential of existing products to enhance the customer's customer price

Stores or in the original lot, the product or the original product, people still those people, then how do we improve the store's business performance? This is what we said today to deepen the potential of old products. Here to emphasize that the product does not just refer to the tangible products, services, store design and layout are part of the product. We can improve from the following aspects: We know the store's performance = into the number of customers x purchase rate x customer unit price x repeat purchase rate x turn referral rate. From this formula we can see that as long as we increase any of these indicators, then our store sales will rise.

1. Increase the purchase rate of existing customers, to enhance the customer's customer price: You can increase the product by the rate of increase in the number of customers to buy, that is, increase the customer's customer unit price.

2. to attract customers to buy: how to attract customers to buy, the more common way is to do the promotion, you can through a series of promotional activities to attract customers to the eye, in order to achieve the purpose of customer purchase, but said the promotion can not just understand Is a special or discount activities, in fact, there are many ways to promote, such as coupons, rebate, combination of promotional methods and so on.

3. to enhance the quality of service: This is what we often say that the same aluminum doors and windows products we are better than the quality of the same quality we than the price, the same price than the brand, then the brand awareness, quality, the price difference is almost the case, we affirm Than the service. The final competition of the store is the quality of service competition, in today's fierce market competition, who would say that they do not need services, products alone can win the market.

Periodic update aluminum doors and windows and hit the new "manager recommended" card

1. To provide new products: each company will regularly open the following new products out, the store should be on the new sample, and the main recommendation to the customer. Some customers do not know what products they need, but certainly the first attention to the manager recommended products, the recommended role is to provide customers with a purchase direction.

2. Add matching new products: If the agent's brand no new product launch, the store can find matching new products.

Expand the new market to seize the new customer resources

Do not expect your aluminum doors and windows products in the regional market share of the market can reach 100%, when your market share reaches a certain time, the market growth space will be very small, then I suggest to analyze the existing market areas, Develop new market areas. New markets from the sales channels, sales areas, sales and other aspects of analysis and expansion. For example: the existing retail strong, but the project channel is weak, it is necessary to strengthen the project channel development. City area (township) did not develop the way to find a targeted to plan to expand.

From the objective level, the aluminum doors and windows manufacturers to support the dealer in the terminal market sales process is very critical, but the dealer, the store in addition to grasp the performance of the above three key points, the aluminum doors and windows dealers also According to their actual situation to develop the correct strategic layout.